Walk Your Talk and, P.S., Take BIG Steps!
September 28, 2008 by Mary Ellen
ProfitMeister readers, friends, family and peers know I prize the phrase: “Walk your talk.” The mantra reminds me to be the advice I look for. It pains me to admit my website does not pass the test I give to clients (see my post of 9/12/08 – Internet Respiratory Infections and Other Problems).
How can this be? The problem developed gradually. Like many entrepreneurs, I began with a brochure website and then added a content management system. I did some things right and am embarrassed to recall others. In an effort to “fix it,” I created something unwieldy that went from ok to awful.
This problem isn’t without precedence. Many businesses take a webmaster’s recommendation and are left to flounder with unfamiliar options, technical widgets and/or an onslaught of ongoing charges. I provide fixes for clients in similar predicaments with their websites. However, when my online media room fails to reflect the advice I give, I move into the category of disconnect.
In a July 1 post entitled “Walking Your Talk Requires Taking Your Own Medicine,” I congratulated myself on updating the brochure side of my website and described ten steps I took; from today’s perspective, a mere 90 days later, I’m confident I didn’t take big enough steps.
- You can’t fix a broken website. It makes no sense to spend money shoring up bad to better. So I’m asking for your indulgence as I reinvent the entire thing. Welcome to the big step.
- For the next two weeks, my blog posts will be non-existent as I transfer posts, pictures and links from Blogger to WordPress. Again, salute to the big step.
- My newsletter and special reports links will not work as I dump a messy and dysfunctional database system and move to the industry’s respected aweber service, complete with autoresponders. Thanks to my friend and marketing troubleshooter, Mary Schmidt for continuing to prod me to make it right. Welcome to my big step, Mary.
- You’ll see a re-design for ProfitMeister and MyConnectingPoint that reflects what I’ve learned from experience and from my coaches. Once again, I’m walking my talk and I promise, it’s a big step.
- I look forward to your comments. I promise to do my part to keep the conversation going. Yes. Sigh. It’s a big step.
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