Newsletter Archives
Want your marketing to work harder, produce more and cost less? Read ProfitMeister.
Each month, my newsletter covers topics suggested by entrepreneurs like you. You’ll find real stories, practical information and an easy-to-read format.
When you subscribe to ProfitMeister you receive my special report: Building Buzz , a short introduction to Online Media Rooms. An Online Media Room is a website or section of your website designed to pump up your visibility. This five-page special report outlines 15 benefits an Online Media Room provides and suggests 10 different content items to include.
In addition, you receive my Tip Sheet Loyalty Audit. Take the 20-question test to discover if your message is aligned to the five critical points of contact for business survival. Like spokes of a wheel, each point works together: stakeholders, employees, customers, media and community. Slight just one segment and business suffers.
At ProfitMeister, we understand the value of your time and money. Let us help you maximize both.
NEW for 2009:
ProfitMeister will be exploring one marketing channel per quarter in 2009.
Each month’s newsletter presents a piece of cohesive strategy producing a “how-to” map for small business owners who lack the time to thoroughly plan.
Tip sheets and articles presented in conjunction with the newsletter provide workable increments of information so you can move your business forward step-by-step.
Follow along for free and compile your own guide to additional visibility in today’s complex, changing marketplace.
The four pillars to your 2009 marketing success are:
- PR: Public Relations, especially, the vital online media room
- Direct Print: Publishing for your audience
- Social Media and the Web: Digital word of mouth
- Event Marketing/networking: Connecting with customer on and off line
Subscribe now so you receive notice of each new component.
RECENT ISSUES:
VOLUME 9, ISSUE 8 — Warning: Social Media Means New
Marketing Initiatives: August’s newsletter focuses on social media and is designed for those of you who haven’t leaped in yet. Consider how to incorporate Facebook, Linkedin and/or Twitter for Business. Download
VOLUME 9, ISSUE 6 — Plan B – An Entrepreneur Reality: Deal with Challenge, Obstacles: June’s newsletter talks about how gaining perspective helps manage change. Do you have a contingency plan for accidents, acts of god or circumstances beyond your control? I had no such thing. Until now. Download
VOLUME 9, ISSUE 5 — Clueless about Content? Turn Basic into Brilliant with Questions: May’s newsletter talks about building messages that connect with your audience. As one contributor says, “If we don’t deliver what people want in the way they want it, we’re just occupying our time.” Download
VOLUME 9, ISSUE 4 — Brand it! Communicate with Design, Color, Style and Planning: the April newsletter from The ProfitMeister, addresses your communication with a goal of making it recognizable and irresistible. Design Diva Maria G. Nozza says “Style is like glue. It holds everything together.” Download
VOLUME 9, ISSUE 3 — Grow Online Visibility: Post Press Releases Free on the Web “Free” lures as nothing else can. Even responsible professionals stop to investigate when the promise of unlimited returns beckon. Due to popular demand, this newsletter features websites with free press options. Download
VOLUME 9, ISSUE 2 — Online Media Launches PR! The realities of communicating with media seem overwhelming and yet represent one of your company’s biggest opportunities. Learn to talk effectively about your company to media and others with an online media room on your website. Download
VOLUME 9, ISSUE 1 — PR – Public Relations Puts Your Business on the Map for Free! A spotlight on your business with an article, picture of news segment otes you in many ways. Pick your outlets and begin using a mix of methods to distribute your information, and you’ll build coverage you can smile about. Download