Public Relations Continues to Win as a Media Strategy

Getting the word out about your business...bang for the buck...difficult to measure...These are the commentaries about public relations - PR - one of the most misunderstood and maligned marketing strategies in business today.

David Meerman Scott has written a complimentary e-book that explores PR and how it changes. Download your free copy from WebInkNow, his blog. "The New Rules of Marketing & PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly" comes out in June.

One hint about his material: prepare yourself to think differently about press releases. More on this in coming posts.