Theory of Customer Communication Explored

Typically businesses concern themselves with customer communication. The experts remind us that that is or should be priority one. We talked about the challenge to this theory at a gathering of Independent Business owners - Albuquerque Independent Business Alliance or AIBA.

In the space of a few minutes, these faux paus of business-to-business communication emerged:

• No response to voice mail
• No response to a service request
• No return call when promised
• No product delivery as promised
• No call or notification about it
• Excuses for everything - regularly
• Finders fee requested long after the fact and with no preliminary discussion
• Missed scheduled appointment; failed to call, email or follow up the same day
• Attitude - rolling of eyes, sighing, obvious boredom with the question and/or situation
• No responsibility for agreements

Reputation is everything in business. What does your reputation say about you? Moral: Do what you say you will do.