Cramming for Blogging

A blogging neophyte, I welcomed the opportunity to hear Marc Orchant, Chief Evangelist, Foldera and ZDNet blogger and Oliver Starr, Senior Vice President, Foldera and Senior Mobile Analyst, Guidewire Group at NMITSA, New Mexico Information Technology & Software Association.

Great conversation. Instead of a presentation, Orchant and Starr conducted a lively session about business blogging that offered insight and commentary on business aspects of blogspace, as Orchant calls it. The audience could have undoubtedly been persuaded to spend another hour at it as there were a number of questions.

Starr discussed the leverage of blogging for Foldera, explaining that its success came as a result of the global conversation. At its height, he estimated that the CEO spent 20 hours/day answering blog comments. It struck me that if any CEO spent that kind of time personally addressing their customers, they’d also succeed.

The prediction from Orchant that a position of Chief Blogging Officer will be forthcoming for many companies points to the acceptance of blogging as a business tool. Just like that game change.

Game change. Talking with your audience, not talking at them. (Orchant and Starr dismissed Power Point for the presentation.) Game change. Fellow blogger and marketing troubleshooter Mary Schmidt invited me to the event; conventional thinking would pair us as competitors. Game change. Autumn Gray of the Albuquerque Journal joined us at our table, although she maintained there is no blog in her near future.

The business of business game change is today. Look at Google. They just changed the rules of the online world, big time. Got game?