The Opinionated Marketers: Networks and Their Limits#links
Read the posting here.
The challenge of friends can be subtle. That's the fun part. Take my friend Mary Schmidt. One of the clever ways she checks on me and my blog is to call upon Albuquerque bloggers (and me by first name) to list blogs that make you think. What's more, Mary does this on a Friday evening. So, with apologies to the time police, I'm saluting Opinionated Marketers and their posting on networks.
All too often, we fly through a networking event and collect cards with no real connection to any of the people we just encountered. It's my experience as a former radio advertising manager that a flurry of friends come out of the woodwork when a big concert comes to town. Another friend creator in that past life was the movie premiere, the sponsored baseball game, or the free tickets to the fair. For the most part those people never called after I ceased to have a title that was of use to them. Interesting, isn't it, the turns that life takes?
On the other hand, some people introduce you to their passion and continue to check in. The process builds a bit of an emotional bank account - if you read John Whiteside's comment, then you know what I mean. As a presenter, I call this high content. As a customer, I consider it value. As a professional, I believe it's a way of life: under promise, over deliver.
The challenge of friends can be subtle. That's the fun part. Take my friend Mary Schmidt. One of the clever ways she checks on me and my blog is to call upon Albuquerque bloggers (and me by first name) to list blogs that make you think. What's more, Mary does this on a Friday evening. So, with apologies to the time police, I'm saluting Opinionated Marketers and their posting on networks.
All too often, we fly through a networking event and collect cards with no real connection to any of the people we just encountered. It's my experience as a former radio advertising manager that a flurry of friends come out of the woodwork when a big concert comes to town. Another friend creator in that past life was the movie premiere, the sponsored baseball game, or the free tickets to the fair. For the most part those people never called after I ceased to have a title that was of use to them. Interesting, isn't it, the turns that life takes?
On the other hand, some people introduce you to their passion and continue to check in. The process builds a bit of an emotional bank account - if you read John Whiteside's comment, then you know what I mean. As a presenter, I call this high content. As a customer, I consider it value. As a professional, I believe it's a way of life: under promise, over deliver.
posted by the profitmeister at
4:48 PM
1 Comments:
Yep. Too many networking events are what I call the "Business Card Blitzkrieg." Stressful for everyone involved. That's why I love going to AIBA's functions (Albuquerque Independent Business Alliance) It's a whole different vibe. Sure, we occasionally get someone who charges around the room forcing business cards on people - but not often. We network, just in a lower key, more interesting way. After all, if you want people to be interested in you, you've got to be interested in them.
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