Gas Ballooning: Skill, Technology and Marketing
While luck plays a part in this race, raw pilot skill, always an advantage, is now augmented with technology. Fourteen teams in Brussels, Belgium can be tracked in near real-time. Three USA teams are competing; should an American team win then next year's event would be held in the US. Meanwhile, launch order for this event has been set; once balloons are airborne, images and positions will be updated every 15 minutes.
Thanks to Skype, team communication is quick, easy, and most importantly, very clear. In fact, weather advisors from all over the world collaborate with pilots and their chase crew using Skype.
Only a few sports offer this combination of skill, technology and marketing. If you’ve never viewed gas ballooning, you owe it to yourself to take a look.
If you should miss this event, in early October, another gas balloon race, America’s Challenge, takes place with a launch from the Albuquerque International Balloon Fiesta Field on Saturday evening, October 6. Meanwhile, good luck to all gas ballooning competitors.


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