“Getting it!” Moving marketing from spin to real conversation
Not every guru offers advice that applies to small business owners. Some consultants deal in buzz and corporate speak; others operate in an atmosphere devoid of real world experience; there’s theory versus reality, confusion versus clarity, spin versus real marketing conversation.
Fellow blogger and marketing troubleshooter, Mary Schmidt, and I grabbed some face-to-face time this week to catch up and talk marketing. Turns out that we both keep a short list of real experts, those who’ve managed the leap to real conversation.
High on my list of real guys is David Meerman Scott, author of The New Rules of Marketing and PR, how to use news releases, blogs, podcasting, viral marketing and online media to reach buyers directly. His latest blog post recommended Steve Chazin’s new blog, MarketingApple and the e-book he offers Secrets of the World’s Best Marketing Machine.
Downloading and reading that book was my first order of business this morning. It’s well worth the short time investment – even if you don’t have an extra fifteen or twenty minutes of time. My favorite quote: “Marketing isn’t what you do to reach your first customers, it’s what you do to help your first customers reach the rest.” Talk about making social media applicable. This is it.
Chazin makes it easy (and eye-appealingly so) to see how Apple has done this with white earbuds and stickers. I immediately forwarded the link to several Apple friends and look forward to hearing their comments.
Seems to me this kind of marketing conversation makes sense for every small business owner.
Fellow blogger and marketing troubleshooter, Mary Schmidt, and I grabbed some face-to-face time this week to catch up and talk marketing. Turns out that we both keep a short list of real experts, those who’ve managed the leap to real conversation.
High on my list of real guys is David Meerman Scott, author of The New Rules of Marketing and PR, how to use news releases, blogs, podcasting, viral marketing and online media to reach buyers directly. His latest blog post recommended Steve Chazin’s new blog, MarketingApple and the e-book he offers Secrets of the World’s Best Marketing Machine.
Downloading and reading that book was my first order of business this morning. It’s well worth the short time investment – even if you don’t have an extra fifteen or twenty minutes of time. My favorite quote: “Marketing isn’t what you do to reach your first customers, it’s what you do to help your first customers reach the rest.” Talk about making social media applicable. This is it.
Chazin makes it easy (and eye-appealingly so) to see how Apple has done this with white earbuds and stickers. I immediately forwarded the link to several Apple friends and look forward to hearing their comments.
Seems to me this kind of marketing conversation makes sense for every small business owner.
Labels: critical audience: customer
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