Customer Communication: Walk the Talk

At last week’s Economic Summit trade show I saw Quality New Mexico in action. Their purpose at the show: outreach to communities and companies about Quality New Mexico and discussion of how the NM Quality Awards program can support organizations in achieving the next level.

Calwyn Gullick, Business Unit Owner Advertising & Public Relations introduced herself to me with a comment about my website. Calwyn had been researching sites mentioned in an e-blast; naturally, I was pleased to be on the radar and impressed with the fact that she was prepared for a decision.

The Quality booth featured client giveaways such as a unique highlighter from The Gap as well as a promotion product (a tiny radio) touting Director Julia Gabeldon’s Radio Show, 5:00 – 6:00pm Sundays on KKOB 770 AM. Both were appropriate giveaways.

Members of the Quality NM contingency commented about John Vinyard, Managing Partner and Co-Founder of GENITECT, LLC; Vinyard addresses “Creating an Environment for Peak Performance using the Malcolm Baldridge Model” at the upcoming annual conference event for the local chapter of American Society of Training and Development (ASTD-NM).

This experience illustrates the power of connection, the importance of finding commonalities with potential customers, and the experience of brand. I say experience of brand because it’s the compilation of all that you do to promote your product or service. The nuances carry far more importance that one might expect. I suspect for Quality New Mexico, it’s one more way to walk the talk.