Bits and Bytes Build the Brand

As I’ve blogged before, branding is the compilation of all the little things about you and your product. The making of a brand makes for fascinating study and considerable debate. Yesterday’s Brand You Summit offered an outstanding collection of experts on Branding. This morning, I opened Change This and discovered “Build Your Brand in Bits and Bytes,”a manifesto by brand strategist, public speaker and author, Willian Arruda. Arruda founded Reach, the global leader in personal branding.

Download your copy of the manifesto, Build Your Brand in Bits and Bytes.

In 15 succinct pages, Arruda gives instructions for gauging your personal brand effectiveness on the web. “You’re being googled,” he writes and offers an online tool to evaluate just how your personal brand effectiveness stacks up.

A simple table demonstrates where your brand ranks on the digital scale; answer five questions and Arruda’s easy-to-use tool calculates the answer for you. Even better, he explains how to implement a plan to develop the online brand you want to portray. I encourage you to take the test. Are you digitally disguised, dissed, disastrous, dabbling, or distinct?

Once again William Arruda has provided high content, easy-to-understand branding information that can take you to the next level in your ongoing quest to a positive web presence.