Build value-added into your web; it’s the media of the future

Easy. Don’t you just love it when things are easy? I participated in an online sign up for a spinning class this week. It was unbelievably easy. Body Language Albuquerque, a relatively new Pilates, yoga and spinning studio integrated their online registration with a service. I mention this as an example of finding an alliance that works for your business.

Woody and Valerie Compton have combined their skills to present a variety of classes, workshops and options for participants. Their newsletter, presented with Constant Contact provides additional information and is a fine example of value-added. By way of disclosure, I have to admit that I have trained with Valerie before and know that she provides high quality services.

Adding newsletters, updating a website and providing value-added services require time and effort, but not considerable expense. It’s a way for small, independent businesses owners to build loyalty and out-service the big chains. Hats off, Body Language! This raises the bar for exercise options in Albuquerque. Now, if only the exercise was as easy as the promotion.