Change: Reprioritize and Resume, or Risk Everything

• A bright, ambitious, 21-year old senior engineering student on his way to class is hit by a drunk driver. His mother, a manufacturing entrepreneur, suddenly sees casting concerns in a new light. Note: It happened last week; the company is in year three.
• A confident, powerful doctor sprains his back; the resulting pain leaves him in a state of near-incoherence. The clinic immediately scales back marketing plans. NOTE: Another true story that happened this week; the business had just implemented a strong advertising and marketing campaign.
• A world-class Talk Show Host and self-made billionaire, Oprah Winfrey, confronts a messy sex scandal at her school. NOTE: This incident, unlike the two previously mentioned made every news show this week.

Change makes a powerful impact when it dumps on your doorstep. It requires instant re-prioritization. Do you have a Plan B?

It's likely that Oprah didn’t plan for this particular scandal, but she handled her press conference with typical aplomb. Hollywood Today noted that she took her own advice about confronting the situation. Your choices about what to do when disaster strikes, regardless of your public position, say a great deal about you and the future of your business.