Meatball Sundae Alive and Well
Meatball Sundae. Is Your Marketing out of Sync? Seth Godin, author of Permision Marketing, Purple Cow, Free Prize Inside and other business marketing books, offers yet another relevant and irreverent view presented just in time to make a difference for 2008: Godin’s Meatball Sundae discusses ways of using new media and prepares us for the revolution that most people prefer to ignore.
Ignore? It hasn’t arrived in some places. A recent road trip through the heartland of America – up U.S. Highway 54 – convinced me that uninterrupted cell service and high speed internet hadn’t even arrived in some areas. “All bars showing,” is highly overrated. In North Kansas City, a large metropolitan area, I had trouble finding either fee or free wireless sites. No question, though, about things changing.
The revolution Godin discusses involves new ways of communication that bypass traditional media and methods. It’s no longer a top down world, he explains, going on to say a company can’t just pretty up the marketing, add a new media piece like a blog, and go on. Godin identifies 14 threads that companies must address. Lisa Barone, who writes for Bruce Clay Internet Business Consultants posted a commentary prior to a Search Engine Strategies Seminar which warrants a read. Her longer-than-expected blog post continued through the Q&A with Seth.
Ignore? It hasn’t arrived in some places. A recent road trip through the heartland of America – up U.S. Highway 54 – convinced me that uninterrupted cell service and high speed internet hadn’t even arrived in some areas. “All bars showing,” is highly overrated. In North Kansas City, a large metropolitan area, I had trouble finding either fee or free wireless sites. No question, though, about things changing.
The revolution Godin discusses involves new ways of communication that bypass traditional media and methods. It’s no longer a top down world, he explains, going on to say a company can’t just pretty up the marketing, add a new media piece like a blog, and go on. Godin identifies 14 threads that companies must address. Lisa Barone, who writes for Bruce Clay Internet Business Consultants posted a commentary prior to a Search Engine Strategies Seminar which warrants a read. Her longer-than-expected blog post continued through the Q&A with Seth.
So, how’s the meatball sundae from your perspective?Q: As an Internet company exploding in growth, how do you convince the CEO with
no marketing background that blogging, social sites and making our company
transparent are a priority?
A: The thing is, it’s not easy. If it was easy it would have happened already. Plenty of big organizations have watched their marketing evaporate. …(More here.)
And then later:
A: Marketing is about sharing ideas and sharing ideas about marketing isn’t easy. Something like marketing ethnography is a really useful tool to help people understand how to think differently about marketing.
Labels: cricital audience: customer, critical audience media
posted by the profitmeister at
6:22 PM
1 Comments:
Mary Ellen,
Good perspective. We marketers (particularly those of us who work outside of New Mexico and in "high" tech) sometimes forget the real world can be a lot different than our individual world view. A trip to my Mom's house in Antlers, OK, for example. They've got satellite dishes and cell phones, but things like Google email and podcasts? Huh? There is one Internet cafe but nobody goes to it. (And I get the idea that most people think the owner is a little "funny.")
And, then right here in NM we still have people who think the Internet and their web site is separate from their business and their marketing. (Aargh.)
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