Personalizing CyberMonday for Your Site – Planning 2008
The reality of Web attention continues to interrupt "business as usual." The term CyberMonday, coined in 1995, refers to one of the least productive days of the year, Monday after Thanksgiving; the CyberMonday phenomenon applies to the Christmas shopping season. In reality, your web strategy deserves careful examination for the coming year.
Andy Brudtkuhl, an Iowa blogger for GANB – Get a New Browser - got my attention with his seven item post about budgeting your 2008 web strategy. I like this simple list with a realistic outline of time and money. (Some small business owners tend to discount their time.) According to his numbers, costs range from a low of $1500 to $85,000+ on the financial side and a few hours to at least two hours per week on the time side. Consider Andy’s top 7:
Andy Brudtkuhl, an Iowa blogger for GANB – Get a New Browser - got my attention with his seven item post about budgeting your 2008 web strategy. I like this simple list with a realistic outline of time and money. (Some small business owners tend to discount their time.) According to his numbers, costs range from a low of $1500 to $85,000+ on the financial side and a few hours to at least two hours per week on the time side. Consider Andy’s top 7:
- Hosting
- Analytics
- SEO
- New Media
- Internet Marketing and Advertising
- Legal
- Production (Design and Development)
- Intranet
If you're serious about your web strategy, this post outlines a good start. Further, I appreciate that Andy listed a number of resources; the Iowa community of bloggers may well be a model for other states.
That brings me to the third area of comment – the community. In various other posts I’ve discussed community; for example, the Albuquerque Independent Business Alliance is a community in which I participate. How about promoting the New Mexico blogging community beginning there? For starters, I'd call on Mary Schmidt and Leila Johnson, two fellow AIBA board members and business bloggers. Your thoughts?
Labels: community communication, cricital audience: customer
posted by the profitmeister at
8:54 AM
1 Comments:
Good list. One item I really push is CMS (content management system). If you're serious about your site - you manage your own content.
And, we should all take a look at Duke City Fix's new site. They make it very, very easy for people to set up their own communities within the site - including groups for urban chickens (no, no, they raise the birds)...and so on. We could do the same thing with AIBA, different businesses, different topics.
I'm convinced if we didn't call it "blogging" more people would enter the "conversation."
P.S. Iowa is a hotbed of wonderful smart bloggers. Own Your Brand by Mike Wagner, ConverStations by Mike Sansone. And there are more. I encourage everyone to visit two of my favorite Mikes and in turn their blogrolls.
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