Business Book to Buy, Read and Recommend: Ready, Fire, Aim. Zero to $100 Million in No Time Flat

Michael Masterson, best-selling author, successful businessman and entrepreneur encourages speed. His newest book, Ready, Fire, Aim Zero to $100 Million in No Time Flat, presents a compelling case for entrepreneurial development of the sort that doesn’t resemble business as usual.

Masterson identifies four stages if business by revenues using the analogy of infancy, childhood, adolescence, and adulthood. Throughout the 368 pages of discussion I found myself underlining, scribbling notes on post-its, and circling specifics to bring to the attention of others.

The simple, practical information and relatable business terms alone make this book worthwhile; the real experiences, quick-moving dialogue and engaging examples create a fascinating read. What stood out?

• How to write a great business memo
• RFA Business proposals
• Selling – and OSS, Optimum Selling Strategy
• Customer service
• Wants versus needs
• Crash course on sales and marketing

No question. This is a must have business book in my opinion. Add it to your business library and prepare to use it throughout 2008. I agree with Jay Abraham who wrote the foreword: “I can promise that when you put down this book when you’re done reading it, you will be a far different – completely transformed- business owner than you were at the start.”

Check it out for yourself and then let me know what you liked!