Free E-Book on Viral Marketing – David Meerman Scott Unveils New Rules

Great resources deserve to be passed along. David Meerman Scott, online thought leadership and viral marketing strategist, just published “The New Rules of Viral Marketing, How word-of-mouse spreads your ideas for free.”

Download the e-book (for free!) here.

I like the timeliness of this offering: companies are still adjusting marketing strategies for the year and online content is a hot topic. No less than four clients talked with me about online content in the past week. I spoke with three other consultants and our topic was social media. Of the seven conversations, at least two were gambling on instant success; read, reality check needed. As David Meerman Scott suggests, “think like a venture capitalist.” He’s referring to the generalized rule of VC that says three of ten companies may be a winner.

Scott gives some definitive examples of viral success and analyzes what does and doesn’t work, and why. He offers real guidance for those who are wildly and indiscriminately adding social media to their traditional media strategies. (I’m reminded of those with a mission to get more people tied to them on LinkedIn for no particular reason.)

In addition to a portrayal of what works, I like the resources highlighted in this e-book. The chapter “Grade your Web site,” for example, showcases a cool marketing tool from HubSpot, an inbound internet marketing system for entrepreneurs. The free tool, Website Grader, measures the marketing effectiveness of any website. How cool is that?

With the plethora of information on the internet, in books and magazines, and resting on your bedside table, it’s tempting to pass more of the same by. Don’t make that mistake with this valuable 34-page missive. Take the time to read The New Rules of Viral Marketing. Let me know what you think…and how you plan to put one of the new rules into action.