Humor me puh-leeze. Lighten up your press release.

Getting the news “out there” takes many forms. Faithful readers of this blog have strong opinions about press releases, publicity avenues, and promotional ideas.

I read about and experiment with visibility techniques all the time; some work, some don’t. Nevertheless I was surprised to read from Publicity Hound Joan Stewart that one of the premiere wire services has been red-flagging humor. That’s a problem. What we need in this world is less humor. NOT!

So, my hat is off to Duke City Fix for publishing in full a fun release in which AIBA, Albuquerque Independent Business Alliance, took actress Jessica Alba to task for some rather unkind words about Albuquerque. In an interesting turn of events, organization members have banded together to discuss options for telling visitors "where to go."

Why not a humorous, tongue-in-cheek approach? Why not talk back? Join the discussion. Let’s get engaged about what’s happening in our communities.

Amazingly enough we’ll participate in the world instead of letting it pass us by…be proactive rather than victimized. How cool is that?