Monday, March 17, 2008

Fighting Dirty Not a Problem for Broadband Giant Comcast

ProfitMeister offers marketing commentary including examples of communication wins, losses draws from a cadre of small business owners. Given my experience of the past few weeks, I’m suggesting anyone think twice before adopting Comcast broadband.

On an irregular basis, two or three days a week, I find that I can’t get mail to users with Comcast account because my ISP has been blocked. Frustrating? Yes! Problematic? No question. I’m told that this happens because Comcast has detected spam. I certainly didn’t send spam. Why then am I penalized? This is tantamount to restraint of trade.

When I contact my ISP provider, they assured me they were aware of the problem and had been working non-stop on the issue. Every day they petition Comcast to unblock the address. Meanwhile, hundreds of customers are being inconvenienced. This is as if an entire phone exchange was blocked for harassing phone calls.

It’s apparent from glancing at a number of forums that Comcast, the world’s largest broadband supplier has simply blacklisted providers; when the complaints get loud enough, things typically change. What a ridiculous, non-customer-centric approach. Now that Comcast is also providing phone service will they shut down an entire exchange if harassing phone calls are reported?

Comcast uses techniques like these for forced upgrades. A local advertising agency, Mulhern Advertising, recently had its account blocked by Comcast for an email infraction involving a “large” mailing to 238 names in the course of four emails. Truth was, this was a permission-based list for a non-profit organization, the New Mexico Symphony Guild. According to Comcast in this instance, a business account with a required contract of 12 or 24 months was required to guarantee the unblocking of the address.

Puh-leeze. This is a thinly disguised ploy to raise rates and require people to jump through more hoops. Customer oriented? I think not. It’s fighting dirty in my book. What do you think?

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