Online Media Rooms – Let the Buzz Begin April 1!
No joke! in this case. My Online Media Room workshop debuts 9:00 – 10:30am Tuesday, April 1 at EXHIB-IT! TradeShow Marketing Experts.
An Online Media Room (OMR) communicates information about you and your company to the media and to key stakeholders. What’s even more significant, taking the steps to implement an OMR levels the playing field. How? Not every firm uses this relatively new tool. If you add an OMR to your web arsenal, you’ll be in a position to lead your competitive field and provide information to a variety of audiences on a 24/7 basis.
An OMR informs about what’s happening currently. In most instances, it’s a section of your website easily accessed from the home page. I’ve developed a list of dozens of reasons to include an OMR in your web content.
During the coming weeks I’ll explore these reasons and give examples of sites that use an OMR well and less so. What do you think about an online media room for your firm?
An Online Media Room (OMR) communicates information about you and your company to the media and to key stakeholders. What’s even more significant, taking the steps to implement an OMR levels the playing field. How? Not every firm uses this relatively new tool. If you add an OMR to your web arsenal, you’ll be in a position to lead your competitive field and provide information to a variety of audiences on a 24/7 basis.
An OMR informs about what’s happening currently. In most instances, it’s a section of your website easily accessed from the home page. I’ve developed a list of dozens of reasons to include an OMR in your web content.
During the coming weeks I’ll explore these reasons and give examples of sites that use an OMR well and less so. What do you think about an online media room for your firm?
Labels: critical audience media, media communication, media kits
posted by the profitmeister at
4:50 PM
2 Comments:
I am curious as how they are new. I have been using a service recommended to me by the AP (Associated Press) called Eworldwire for several years now and have an online media room, they call it an Online NewsRoom. With the basic package, which is free I receive a place with all my releases, videos, rss feeds, pdf's, logo etc. They have a paid upgrade which I am not using currently that offers quite a bit more of customization.
Tim LaFrance
Tim, thanks for sharing that tip! I'll pass it and other sources along for participants. New is a relevant word; many business owners do not take advantage or know of these services.
Mary Ellen
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