Read the Fine Print – or Read it and Weep
Last Saturday, for example, I traveled 118 miles to Santa Rosa, New Mexico, the City of Natural Lakes, for the dedication of the ‘Bless Me, Ultima’ Rudolfo Anaya Sculpture Park. It was a perfect excursion: spring weather, good friends for company, short ceremony, great luncheon, good scenery.
Just for fun, I went online to discover more information. The event, sponsored by the Santa Rosa Main Street Group and the City of Santa Rosa was part of the Arts and Murals Program which promotes art in public places.
Bless Me Ultima, selected by the National Endowment for the Arts for its national initiative “The Big Read,” is a book from one of today’s most influential authors in contemporary Chicano literature. There might be thousands of web entries that reference Rudolfo Anaya, but I could find no single website. Similarly, when I checked for Sculptor Reynaldo “Sonny” Rivera I realized that I’d found a shell and there were no specifics beyond the pictures on his home page. In fact, the template language is actually visible in the “about” section of the site. Oops!

Labels: critical audience: customer


1 Comments:
Ouch! Classic example of why maybe, just maybe you shouldn't build your own site...but then many web designers are just as bad, if not worse. (I've actually visited web designer sites that had greeking on the pages...)
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