Think ‘Out of the Box’ Retail Marketing
Fellow blogger and marketing troubleshooter Mary Schmidt and I discussed web developers today and the state of cookie cutter websites. NOTE: Mary hates anything cookie cutter. So, I’m happy to bring her attention to a definitely different retail marketing effort by HEMA, a Dutch department store.
Obviously the computer programmer who did this has a sense of humor. (NOTE: Give the site a minute to load; you can’t order a thing. Just enjoy.) HEMA operates 56 stores in the Netherlands and nine in Germany; they were purchased by British investment company Lion Capital in June, 2007.
Now, tell me: how does your product page compare?
Obviously the computer programmer who did this has a sense of humor. (NOTE: Give the site a minute to load; you can’t order a thing. Just enjoy.) HEMA operates 56 stores in the Netherlands and nine in Germany; they were purchased by British investment company Lion Capital in June, 2007.
Now, tell me: how does your product page compare?
Labels: critical audience: customer
posted by the profitmeister at
6:43 PM
1 Comments:
I LOVE the Hema site! And to show the power of different - you're the third person to tell me about them.
Actually "cookie cutter" marketing isn't all bad - it can be a good place to start if you've never done any marketing before. The gotcha is that there is a lot more to marketing than sending out canned direct mail letters with "compelling calls to action."
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