Online Media Rooms: 15 Considerations in Favor of Implementing an OMR for your firm

An online media room works 24-7. While you sleep, it’s garnering attention from latitudes and longitudes not even on your radar. As you play, your online media room presents ideas to customers, prospects, and yes, media types. During the time that you meet with others, your online media room presents your story over and over to anyone who looks, listens or otherwise stumbles on the site. The good news and the bad news: the online media room works 24-7.

If you have a plan to present your company to the world, an online media room can serve you well. Consider these 15 aspects of an online media room:

1. An online media room informs; your company’s current press releases, for example can be easily displayed. Each of your five critical audiences – stakeholders, customers, employees, your community or the general public and, of course, the media, can be served with an online media room.
2. The online media room provides a natural Search Engine Optimization (SEO) program so your site rises in search engine rankings. Studies show organic SEO like this is favorably regarded.
3. The online media room provides additional frequently updated content, another search engine attraction factor, for your website.
4. An online media room smoothes the way for a reporter, making it easier for them to do their job because they can access information at their convenience.
5. The online media room offers different story ideas to tweak interest; this can serve as a story generator, providing angles that might not have otherwise been considered.
6. An online media room shows you’re on the cutting edge, conscious of your firm’s online perception, a leader in your industry; it might place you ahead of your competition.
7. An online media room offers your version of a story, so you direct the news.
8. Online media rooms begin the viral marketing story so that you connect with the world. Digg this, for example, at the top of a press release lets readers more easily share information.
9. Online media rooms provide consistently updated information which means ongoing opportunities to connect with potential reporters, bloggers, or interested stakeholders.
10. An online media room collects key information placing background, general facts and current news in one place. This is convenient for media as well as other users.
11. Online media rooms represent a transparent way of accessing media and can give reporters and publishers access to the inner workings of your company.
12. An online media room requires planning of strategies and messaging for effectiveness; the benefits derived from attention to these themes spread to other communication methods within a company.
13. Online media rooms can link to previous coverage, company history, or meaningful accomplishments and thereby provide a more complete picture of your firm.
14. Online media rooms let a company show its character by providing an overview equivalent to putting the best foot forward.
15. An online media room partners you with technology in a way that lets you tell your story in your way to a variety of audiences on the web.

If you maintain an online media room on your website, tell us why. Do your reasons differ from the ones listed here? If you’ve not yet committed to an online media room, when do you plan to start?