Three reasons NOT to Build an Online Media Room

Online Media Rooms, while not standard fare for websites are hot topics. It’s fashionable to have such an item. Trendy. Cutting edge. So why is it that some of the best and brightest of companies don’t add a media room immediately?

1. Online Media Rooms are trouble in the form of ongoing updates.
   The OMR needs frequent revision to be worthwhile. Visitors click there first expecting to view the latest information. That means consistent updates. And, if a company depends on a webmaster (especially a contracted one versus an employee) to provide services, problems occur. Anticipating delays and concerns in this arena, some companies choose to ignore it.
2. Online Media Rooms require planning.
   When confronted with a deadline most entrepreneurs scramble to pull together the information that showcases their company, its founder, and/or history and what’s news. In several instances, small business owners have hesitated to present an online media room because of lack of foundational documents. (Sign up for my ProfitMeister newsletter and get the Special Report: “Replace Scared with Prepared – 15 ways to check your communications systems.”)
3. Online Media Rooms force an inside-out perspective.
   The answers to questions like “What’s new? Who cares? Why?” cause one to think about target audience, then rethink a product or service from the perspective of that audience. In sales, it’s getting on the customer’s side of the desk. For example, who is my audience? Customers? Prospects? In the case of a non-profit, it may be volunteers, funders, or the community at large? (NOTE: Reporters, producers, bloggers and others are part of the greater constituency.)
   
   Other than not wanting to go to the trouble of updating, planning and reviewing your strategies, what’s your reason to hold off building an OMR?