Clarity Begins at Home!
I confess to taking my own medicine. Fellow blogger Mary Schmidt emailed me a question about identity: “who do you want to be when you grow up?” she asked.
Truth is, I don’t want to grow up. However, I concede she had a point because I had identities – different emails, different company names – floating around. Schmidt referred to three URLs: Merrigan Group, Connecting Point Communications and ProfitMeister.
Had I thought, I’d have babbled to her: Merrigan Group, LLC, the name of my business came first. (It’s been difficult to let go of my name!) The business, Connecting Point Communications grew out of my expertise; connections were a focus. When I developed a newsletter I named it ProfitMeister, acquired the URL, and the rest is history. Confusion reigned.
I’m reminded of the adage: “The shoemaker’s children have no shoes.” My website development has been on the back burner for a number of reasons. It’s the conundrum that many solo-preneurs face: work on other people’s business or work on your own.
If one of my clients had this problem I’d suggest that they do a bit of both and begin immediately. That’s my assignment now through the end of the month. Good. It’s out in the open. I’d like to say that I feel lighter, as if a burden had been lifted from my shoulders, but the truth is that the “to do” list just got longer. Nevertheless, I’m on it!
I’m taking my own medicine and doing it now.
Truth is, I don’t want to grow up. However, I concede she had a point because I had identities – different emails, different company names – floating around. Schmidt referred to three URLs: Merrigan Group, Connecting Point Communications and ProfitMeister.
Had I thought, I’d have babbled to her: Merrigan Group, LLC, the name of my business came first. (It’s been difficult to let go of my name!) The business, Connecting Point Communications grew out of my expertise; connections were a focus. When I developed a newsletter I named it ProfitMeister, acquired the URL, and the rest is history. Confusion reigned.
I’m reminded of the adage: “The shoemaker’s children have no shoes.” My website development has been on the back burner for a number of reasons. It’s the conundrum that many solo-preneurs face: work on other people’s business or work on your own.
If one of my clients had this problem I’d suggest that they do a bit of both and begin immediately. That’s my assignment now through the end of the month. Good. It’s out in the open. I’d like to say that I feel lighter, as if a burden had been lifted from my shoulders, but the truth is that the “to do” list just got longer. Nevertheless, I’m on it!
I’m taking my own medicine and doing it now.
posted by the profitmeister at
7:37 AM
3 Comments:
Hard isn't it? You were a great help to me when I was flopping around about my "rebranding" last year.
And, I've got a long list of tweaks on my web site that just don't seem to get done...it's not "broken" and most of it I'm probably the only who notices...but client work does come first.
I know, it's tough! You work long days on client projects and then look at your own marketing evenings or weekends.
I've tried a couple of things that have worked for me regarding my own marketing. Pick a certain time every day to work on it, like 6-7 am, or 12-1 pm, or 5-6 pm, and keep that block of time each day for your own marketing no matter what - at least for a week or month until your main push is done.
Then, it's on the schedule in short blocks and gets done.
Casey's right - the beauty of a project (a week, a month) is there's light at the end of the tunnel. Great suggestion!
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