Still chasing Your Online Media Room?

One hundred forty seven days into the 2008 and what reasons excuses do you name for not having your media kit complete?

Memorial Day, the summer kick-off holiday, marks the timing for this post, the time to evaluate progress year-to-date and the time to plan the second half of the year. Bottom line: if these statements sound like you, it time to make a change:

• When I need a media kit for some big event I’ll pull one together; no need to work on that now.
• I don’t have time to do this; there are other, more important priorities for my business right now.
• This doesn’t apply to my business; engineers (or accountants, or nurses, or, put in the name of your profession) don’t do it that way.
• I don’t know where to begin; building a media kit or an online media room sounds overwhelming.
• I can’t afford to do that; even though I don’t know what it costs, it sounds expensive.

OK, I get it!As a small business owner, you have every right to protest another piece of work, especially one that seems so simplistic. Your marketing designee is working on a “campaign” after all. Brochures. Collateral. Big pieces.

I understand how you feel; I’ve even felt the same way and in the process deflected my own deadlines. (Read one of my previous posts - Saturday May 3, 2008 about taking my own medicine.) So, are you sick of taking the easy way out?

Cynthia Morris, author, speaker and creative writing coach, offered a perspective on projects with this comment on Copyblogger recently:
Is the “F-Word” Really So Bad?

It seems to me that applying the “F-Word” to your media kit or online press room might move the project forward. In fact, I challenge you to use the five step method Cynthia recommends. Here’s how it might look in practice if you were considering applying her system to the online media room project:

1. Identify your motivation.
   Visibility begins at home; I now make my business a priority for additional publicity as I complete my own online media room.
2. Commit to a project.
   I complete the official biographical sketch for my media kit on or before 5/31/08 and post it in two places.
3. Build structure.
   I spend the first 30-minutes of each day on media kit/online media room marketing activities for me. Each evening before I finish for the day I list my first marketing task and leave that folder on my desk.
4. Stay on track.
   I set a timer and work against the countdown in order to meet my goals.
5. Acknowledge and celebrate completion.
   My reward for completing this project: Tuesday, June 10th off from work.

How do you feel about applying the “F-Word” to your project?