Activate the Birthday Loyalty Program for Your Business
I’ve never met Lewis Green, author of Lead With Your Heart. I first “got acquainted” with him after commenting on his blog in August 2007. When he confirmed my contact information with Plaxo I thought nothing about it. From time to time I received his e-newsletter but didn’t feel compelled to respond. That changed when he sent me a birthday card; I immediately elevated Lewis Green to awesome status.
You see, Lewis Green built customer loyalty by noticing something important to me. He used a process that others dismiss (automated marketing) and made it personable.
My birthday is the most important day of the year to me. It’s a time to pamper myself and feel special. Because someone I didn’t expect to notice remembered my day I extend warm feelings to him and his business. I have a new respect for his datebook and ability to walk his talk.
Like Lewis, Mary Schmidt walks her talk. Instead of sending me a common birthday card, Mary wrote on my undeveloped Facebook wall, continuing her social media strategy and forcing me to do the same.
Many service providers look to build grandiose customer loyalty programs. Simple wins. As a result of this loyalty lesson, I recommended a birthday program for a customer yesterday. It was on my mind. Thanks, Lewis. Not only am I taking a customer loyalty lesson from you, I’m putting birthdays front and center on my customer calendar.
What can you do to augment your loyalty marketing?
You see, Lewis Green built customer loyalty by noticing something important to me. He used a process that others dismiss (automated marketing) and made it personable.
My birthday is the most important day of the year to me. It’s a time to pamper myself and feel special. Because someone I didn’t expect to notice remembered my day I extend warm feelings to him and his business. I have a new respect for his datebook and ability to walk his talk.
Like Lewis, Mary Schmidt walks her talk. Instead of sending me a common birthday card, Mary wrote on my undeveloped Facebook wall, continuing her social media strategy and forcing me to do the same.
Many service providers look to build grandiose customer loyalty programs. Simple wins. As a result of this loyalty lesson, I recommended a birthday program for a customer yesterday. It was on my mind. Thanks, Lewis. Not only am I taking a customer loyalty lesson from you, I’m putting birthdays front and center on my customer calendar.
What can you do to augment your loyalty marketing?
posted by the profitmeister at
7:57 AM
1 Comments:
Just so you know, I also bought you a b'day card!
I love the whole social media thang since it helps us keep connected with people all over the place - but it also shouldn't be a lazy excuse for good old-fashioned phone calls and get-togethers. And, I think snail mail can really make you stand out if you make it fun and (yes) send things like b'day cards!
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