Review : Walking Your Talk Requires Taking Your Own Medicine

In the list of things “I love to hate” add: swallowing my words. Then, call Mary Schmidt, fellow marketer and AIBA Board Member and tell her I did it!

Some time ago I blogged about taking my own medicine and following the recommendations I give to clients. Several weeks later, I can report definable progress.

My company website, MyConnectingPoint.com talks much more clearly about what I do. It links more effectively to my blog and newsletter, ProfitMeister. I can say I walked the talk:

• I got clear about what I wanted people to do when they visited MyConnectingPoint.com – sign up for my newsletter and read my blog
• I wrote and rewrote the copy. And then I had someone edit my rewrites
• I took into consideration the high value of the left hand side of my home page, placing my blog advertisement and newsletter subscription request there
• I added pictures that reflected the real me, rather than staid headshots
• I talked with my clients about their experiences and then used their quotes with permission
• I shortened the copy and tightened the number of pages on the website
  I studied keywords and continue to work on that. (NOTE: previously, I might have waited until it was perfect to finish.)
• I got on the webmaster’s schedule and coordinated with him
• I proofed pages and suggested graphic improvements. (My webmaster, Randy Savage managed to be one or two steps ahead of me in providing solutions that met my expectations.)
• I “went live “ yesterday and emailed another question to Randy this morning; the list for next time can begin now.

The point: updating your website is a process. I’m confident that the website I now have will continue to evolve as my business does. The best part: the worst is behind me; I’m far clearer now when I talk with my customers. What’s more, I now know what they go through when they decide to upgrade their website and do “business as usual” in the process. Yes, (sigh) it’s a process.