Nice Guys Like David Meerman Scott Walk their Talk

You meet the nicest, smartest people on the web. That’s where I met David Meerman Scott. I found his e-book, “The New Rules of Marketing and PR,” (see an earlier post here) to be so insightful that I emailed him to see if I could include one of his quotes in my newsletter. Not only did he agree, he told me to quote from his http://www.webinknow.com/ anytime and offered to send me an early copy of his book when it was released. I’ve since enjoyed a number of postings on David’s blog including a recent one where he noted that the cell phone camera is the new lighter of today’s concerts.

This week I’ve been reading David’s early release “The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly.” What I respect is that this book is presented in a conversational style that reads easily, and encourages one to use the information. What I’ve found so far is that the information is strong, practical, and easily applicable. There are lots of examples and as a result, what I enjoy is seeing myself doing the very things outlined. Even more importantly, what I now know is that David Meerman Scott walks his talk.

As someone with a heavy speaking/writing schedule, he might not be expected to answer his own email, let alone follow up on a promise to send an early release of a book. Yet, he did all of those things. As a long-time student of loyalty, nothing impresses me more than good follow through. I can’t wait to talk about “The New Rules,” use specific examples of its practicality (NOTE: David talks for example about targeting specific reporters, reading their blogs, and defining an objective prior to ever doing a press release) and encourage people in my world to get it.

David Meerman Scott’s early release is perfectly timed for me personally as I prepare a seminar about online press rooms. It’s perfectly timed for many of my clients who are working to implement these very principles; as I read what he’s written, I’m more convinced than ever that they have to build their content engines.

Thanks for the inspiration, David. I was happy to note that you have a new e-book available for download. I’ll address that tomorrow and offer people that link as well. Imagine, free content – another example of walking the talk. Go figure.