What’s Wrong With Social Media For B2B Marketing

What’s Wrong With Social Media For B2B Marketing
The fact is, most businesses I talk with are wrestling with this question. John Miller takes a thoughtful look at it. His blog, Marketo offers ongoing commentary for entrepreneurs targeting B2B.

It's a conversation that I had with brother Bob recently; Bob's been in the B2B direct marketing world since 1990 and Merrigan & Co in Kansas City gets high praise from for profit as well as non-profit clients in the B2B world.

I had a similar conversation with Autumn Gray, reporter for the Albuquerque Journal last week. "What do you expect to get out of blogging?" she asked me. I'd already 'fessed up to the fact that I was in learn mode, get up to speed mode, start connecting mode. Since that day, Autumn will be pleased to know that I've thought through my reasons and have a list of seven (to be shared in future posts). Hindsight has blessed me with a number of additional insights and "why didn't I think to tell her that?" opportunities. Right. Been there. Done that.