Gorilla Marketing, Anyone?
When I Googled Gorilla Marketing I found "promotional products you'll go ape over." So, I assumedthe "Gorilla Marketing and the Web series" advertised in the UNM Anderson School of Management Professional Development Certificate Programs for Fall 2007 was in error. Then, I saw an advertisement for "Website Marketing Secrets for Total Domination." Give me that, I thought.
Guerrilla is defined in the Merriam-Webster Online Dictionary as a person who engages in irregular warfare especially as a member of an independent unit carrying out harassment and sabotage. Gorilla, on the other hand is defined by the same publication as 1 : a very large typically black-colored anthropoid ape (Gorilla gorilla) of equatorial Africa that has a stocky body with broad shoulders and long arms and is less erect and has smaller ears than the chimpanzee or, 2 a : an ugly or brutal man b : THUG, GOON.
Author Jay Conrad Levinson, the Father of Guerrilla Marketing, has sold more than 14 million books in the Guerrilla Marketing series. He defines Guerrilla Marketing as "...a body of unconventional ways of pursuing conventional goals. It is a proven method of achieving profits with minimum money."
Intrigued, I continued my research. It's official. Gorilla Marketing was a typo. The online version purports to build and maintain brand equity through (in part) Guerrilla Marketing as discussed by Andrea Lake, Season 5 Candidate on The Apprentice.
Moral of the story: The online correction means that someone got the message. We'd all like to run error-free. That's not always possible; Errors or not, moving forward is the name of the game. Good move, UNM.
How have you handled errors in your business?
Guerrilla is defined in the Merriam-Webster Online Dictionary as a person who engages in irregular warfare especially as a member of an independent unit carrying out harassment and sabotage. Gorilla, on the other hand is defined by the same publication as 1 : a very large typically black-colored anthropoid ape (Gorilla gorilla) of equatorial Africa that has a stocky body with broad shoulders and long arms and is less erect and has smaller ears than the chimpanzee or, 2 a : an ugly or brutal man b : THUG, GOON.
Author Jay Conrad Levinson, the Father of Guerrilla Marketing, has sold more than 14 million books in the Guerrilla Marketing series. He defines Guerrilla Marketing as "...a body of unconventional ways of pursuing conventional goals. It is a proven method of achieving profits with minimum money."
Intrigued, I continued my research. It's official. Gorilla Marketing was a typo. The online version purports to build and maintain brand equity through (in part) Guerrilla Marketing as discussed by Andrea Lake, Season 5 Candidate on The Apprentice.
Moral of the story: The online correction means that someone got the message. We'd all like to run error-free. That's not always possible; Errors or not, moving forward is the name of the game. Good move, UNM.
How have you handled errors in your business?
Labels: Guerrille marketing, mistakes
posted by the profitmeister at
5:35 PM
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