Take the Mystery Out of Media Kits
May 13, 2007 by Mary Ellen
Even as social media continues to climb in importance, traditional media such as newspapers, magazines, radio, television and cable require different approaches. Thinking through the strategies you will use to communicate with your critical media audience is imperative to success. As your business communicates with media, you have an opportunity to put your best foot forward with a media kit.
Media kits continue to be of interest to my clients. In fact, in response to demand, I produced a newsletter about media kits; a copy “Media Kits Double as Hard Hats: Prepare Your Media Kit in Advance So You’re Always Protected” can be found online.
In an upcoming seminar Tuesday, May 22, 2007 hosted by EXHIB-IT! Tradeshow Marketing Experts I discuss core elements for media kits. For more information or to register to attend this seminar, click here.
Because of great interest in this topic, I am producing several tipsheets and a workbook to help you to develop a media kits for your firm. Please post a comment if you want to receive more information about this kit.
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It was the perfect seminar, Mary Ellen. It covered one major subject. It was very informative. There were examples of what we needed. I came away confident that I will put together a professional, polished media kit.
Mary Ellen presents complex material in an easy-to-understand form. Her enthusiasm is contagious.
It was great as an intro to or a refresher on media kits. Everything you need to put together a kit that will be noticed.