Capture Attention – Showcase Your Product for the Customer
July 17, 2007 by Mary Ellen
Marketing to customers means getting and keeping attention in an information-cluttered, time-starved world. Fortunately, for savvy advertisers who think through their product, its unique selling proposition and the target audience, options remain. Case in point: Truth or Consequences, New Mexico.
Advertising any destination involves targeting travelers. My husband Harris and I stopped for breakfast last Sunday morning at a Denny’s Restaurant in T or C, as it is affectionately called. The placemats caught our attention. Each mat offered a map, including a legend for places of interest in Sierra County and touted Truth or Consequences, America’s Most Affordable Spa Town.
A few notables:
- The unusual specialty item got my attention.
- Cute – not your run-of-the-mill presentation.
- Its unique presentation caused me to look more carefully at an area with which I had familiarity.
- As my husband and I waited for breakfast, we studied the map and discussed a couple of sites that we planned to visit.
- The children at the next table colored the map.
- I took an extra map home, fully intending to discuss it on my blog.
- A phone number and website made additional research easy.
Documentation told me that this was a project of the Sierra County Recreation & Tourism Advisory Board and was paid for in part by T or C Lodgers’ Tax with partial funding by Rural Economic Development Through Tourism.
Would I make suggestions? Excuse the rhetorical question, because I can’t help myself. In my opinion, since the map featured the tagline “America’s Most Affordable Spa Town,” I suggest that the legend also include a number of spas. In addition, the graphic artist received credit in the footer; in spite of three calls that I made, I didn’t get his number. Had we talked, I’d have requested a jpeg of the item so that my readers could join the discussion.
If you’re so inclined, think about a specialty item that you’ve seen and tell me how it helped showcase a product for customers. Post your comments here; I welcome all input; the slight delay in showing your post happens because I monitor postings to prevent spam.
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