Case studies are a great tool! As long as you don’t let your marcom people write ‘em…okay, I’m (sort of) kidding. But, key to a great case study is results. What problem was solved? How was success measured? What pain was ended? Keep it short so people will actually read it. If using photos, (which you really should) – make them “candids” – not posed, superclean stock photos of pretty people. Forget saying “solutions” – show it.

And, ask those happy customers to film a short video for you – and put it EVERYWHERE. Great marketing for them as well as you. (But, again, talk results, real world, personal – not marketing blah-blah speak.)

It’s all about stories – and everyone loves a good story!