EXHIB-IT! Hosts Online Media Room Seminar
April 1, 2008 by Mary Ellen
We had a fun time at the Online Media Room Seminar this morning. Co-collaborator Mary Schmidt and I presented some doable options for a group of small business owners. Of course, it’s April Fool’s Day, and being “nobody’s fools,” Mary and I handed out M&Ms (get it – M & M for our initials) to keep participants involved.
EXHIB-IT! Tradeshow Marketing Experts did their part to contribute to an outstanding event. Here’s how the company over-delivered:
- The seminar, hosted in EXHIB-IT’s new showroom gave attendees an opportunity to see product of all types on display.
- Food and drink were provided to seminar participants. While that’s not a requirement, it’s an option making the event extra-nice. Kudos to EXHIB-IT! for going the extra mile.
- The event was open to EXHIB-IT! customers and was advertised to them in special e-mail blasts. NOTE: One of the ways in which your business can out-deliver the competition is in information that makes a difference. EXHIB-IT! offers an ongoing series of seminars on topics of interest to their audience.
- EXHIB-IT employees were accessible to customers before and after the presentation. Again, a sense of welcoming was part of the event.
Some of the participant comments:
“Great info – how to keep it simple yet effective.” Jason, Comcast/Nugaonline.com
“Content is very practical. Great knowledge of area I do business in.” Yashoda Naidoo, President Annapurna’s World Vegetarian Café
“Very ‘do-able’ ideas and affordable to increase exposure and profitability.” Del Reanne Lucas, President, Lucas Productions dba Albuquerque Home & Lifestyle Show
“Mary Ellen made me feel like updating my website myself is possible. I don’t need to be technical to grow my business online.” Kristen Garcia, Owner, Kiki’s Krumbs
And, from Audrey Anderson, EXHIBIT Marketing Director:
“Mary Ellen offers very valuable and current information in an easy to
understand presentation that is motivating and empowering.”
Look for more information about Online Media Rooms during the month of April right here on the ProfitMeister blog. And please tell me: what are you doing to create your own Online Media Room?
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It was fun, wasn’t it? It’s always nice when someone writes “Longer!” under “Suggestions for Improvement”
(And, do we not want to tell people we were throwing the M&Ms? Mum's the word…)
Another little item – as you noted – there are a lot of different things you can put on your web site and in your online media room. One thing (and, yes, m’am! I just updated it today) is list the guest blog posts I make at Lipsticking.com every Friday.
“News” is a lot more than a press release these days!
Last – but certainly not least – adding my thanks to Exhib-It! for their hosting and great service. Terrific way to stay front of mind with their customers, without “selling” anything.