Marketing Works! Pre-planning Gives Impetus to a Relocation Event
June 13, 2008 by Mary Ellen
“And they say marketing doesn’t work!” Dallas Nessleroad looked proudly around the room. As director of design and production for EXHIB-IT! Trade Show Experts, Dallas takes responsibility for the success or failure of events and this one got high marks for success. Dallas, Marketing Director Audrey Anderson and all EXHIB-IT! employees collaborated on the event. It showed.
Business professionals, dignitaries and customers networked, munched and roamed in a shoulder-to-shoulder crowd proving against all odds, EXHIB-IT! conducted one of the best-attended re-grand openings of the month.
Lots of people repeated “Marketing works!” during the official ceremonies. Some of the things done well:
- E-marketing campaigns from EXHIB-IT! let customers know about the event.
- Announcements from alliance partners and sponsors were part of other newsletters as well.
- An ad event was posted on the front page of the EXHIB-IT! website.
- Sponsors received recognition at food and drink booths as well as in banners and pre-advertising materials.
- Early and frequent notices of the event got it on calendars.
- Personal phone calls followed email and further reminded participants to attend.
- Free food and entertainment served as a draw.
- Local Chamber of Commerce officials and ambassadors completed an official ribbon-cutting ceremony.
- The Congressional delegation sent representatives.
- State delegates were present.
- EXHIB-IT! customers sponsored activities.
- You could easily recognize EXHIB-IT! employees; not only did they wear matching lavender shirts, they sported new, flashing digital name tags.
- Local media representatives snapped pictures and jotted notes throughout the evening.
Marketing does work. It’s the result of everything you do and an event like this one only underscores that fact. EXHIB-IT! CEO D.J. Heckes earned the right to be proud. Congratulations, D.J.! Well done.
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