Get Branded! New Book on Branding and Marketing Mastery Gives Ideas and Tools
July 28, 2008 by Mary Ellen
Does the quest for Branding and Marketing Mastery keep you up at night? With thousands of businesses opening every year, that question looms large for entrepreneurs. So, nine business coaches collaborated to share their stories, perspectives and specific tips about an internal approach to marketing and branding in the newly published book, “A Guide to Getting it: Branding and Marketing Mastery.”
In this book, the power of authenticity sets the stage for a marketing and branding strategy that builds business in an authentic way. You’ll discover perspectives to create more visibility and make your business more accessible using creativity, common sense, and insight based on values to establish your message in the marketplace. Inspirational stories from women who’ve “been there, done that,” (including yours truly) will give you new ways to view marketing and branding.
This book is the tenth in a series of Guide to Getting It books written by Life and Business Coaches to help improve business and personal life.
Chapter titles and authors include:
- Creating A Visionary and Focused Marketing Strategy by Marilyn Schwader
- Mass Appeal Equals No Appeal: Discovering Your Niche Market by Cheri Alguire
- Attracting Baby Boomer Women to Your Business by Jane Lee Williams
- Branding: The Soul of Your Business by Judy Winslow
- Authentic Branding by Dawn Andrews
- The Evolution of Loyalty: Five Steps to Branding by Mary Ellen Merrigan
- The 7 Marketing Archetypes and How to Deal With Them by Dr. Miriam Reiss
- Networking: The Insider’s Guide to Finding and Leveraging YourBest Opportunities by Kim Lysik Di Santi
- Quantum Marketing by Jille Bartolome
Pre-order the book and save shipping and handling charges. Check back for related workshops and product offerings to help you implement the information.
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