Women Make a Difference Friday Networking Event Offers Albuquerque Entrepreneurs a Sanity Check
August 3, 2008 by Mary Ellen
Is yours one of 50,000+ news releases begging for coverage?
Albuquerque, like many cities now has only one daily newspaper to its name after the loss of The Tribune earlier this year. A variety of weeklies and a few monthlies offer information to a declining list of readers. In addition to the printed word, radio and television stations abound although the list of news providers is fairly short. What happened to traditional press?
In a web 2.0 world, the definition of press has expanded considerably to include bloggers, podcasts, news aggregators and dozens of other new media purveyors. For the traditional reporter, life is faster and more cluttered. Research almost invariably begins on the web and therefore, the online media room is a natural solution.
Spamming traditional media sources with your press release – sending it to them unsolicited and in a non-personalized manner is absolutely verboten. HubSpot, an inbound marketing company, offers research showng more than 50,000 press releases monthly. In an effort to increase news release effectiveness, HubSpot built a press release grader that rates your release and offers tips to increase its effectiveness.
If it’s time you looked at leveraging blogs, social media and your own news to help your company get found online, then you’ll be interested in “Let the Buzz Begin,” my presentation about online media rooms.
Women Make a Difference is a monthly luncheon that lets women connect without requiring organizational membership. Make a reservation and get started on your own action plan for publicity now.
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