Details, Present or not, Deliver a Message
September 9, 2008 by Mary Ellen
Making the customer connection is easier when a niche audience is involved and the customer is defined for you by the niche. Take ballooning, for instance. Ballooning, a niche sport, involves hot air and gas balloon enthusiasts. While participants in the sport live all over the world, Albuquerque is generally regarded as the headquarters for balloon events because the Duke City is home to the Albuquerque International Balloon Fiesta, the largest gathering of hot air balloons.
- AIBF celebrates its 37th year in 2008
- 2008 festivities also include the 40th Coupe Gordon Bennett , the oldest air race in the world
So, when the Fly New Mexico! Aviation Division published their 2008 Aviation Events Calendar, it was likely an oversight that there was no mention of AIBF in the October Activities:
- October 1 – Tucumcari Rotary Club Airshow and Open House, Tucumcari Airport
- October 4-5 – Amigo Airshow 2008, Biggs Army Airfield, El Paso, Texas
- October 10-11-12 – Land of Enchantment RV Fly-In, Dona Ana County Airport
Even more embarrassing, at the bottom of the calendar is the following message and no link to AIBF exists: “For a fabulous website calendar with aviation events from around the world, go to http://www.deltaweb.co.uk/asgcal/index.htm
Take a promotional lesson from the publishers of Fly New Mexico! newsletter: It’s all about the details. Check your details. Proof. Check again. Then, ask yourself: “Have I covered the most obvious detail on my calendar?”
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