Internet Respiratory Infections and Other Problems

September 12, 2008 by  

As a card-carrying member of the do-it-yourself club, I tell my clients they need to be in control of their website rather than being held hostage by a webmaster. Good advice if you can take it. My challenge isn’t finding the problems. It’s fixing them.

Based on some of my own experiences with the internet, I devised a simple diagnostics test you can use to check for problems. Here is a do-it-yourself web audit of the simplest variety.

  1. Can visitors navigate your site easily, smoothly and quickly?
  2. When you click on the header for your page do you automatically go home?
  3. Does every link on your site work?
  4. Is anything underlined that is NOT a link? On the web, the underline communicates link at a glance, so visitors expect the underline to be a hyperlink.
  5. Do all icons (print, pdf, and email) work?
  6. Did you limit yourself to one or two fonts and then use those fonts on every page consistently throughout the site?
  7. Have you viewed your web page in different browser environments such as AOL, Internet Explorer, and Firefox to ensure its consistency?
  8. Have you used a repeatable image as background? No matter how cute or closely tied to your message, the image is likely clutter that interferes with the readability of text.
  9. Have you proofed every page, dialed every phone number, tried every contact or signup sheet, and clicked through to every link?
  10. Does your site look professional with high quality graphics and quality photos combined with text?

As you answer these questions, every hesitation or no answer constitutes a potential problem. Like any illness, unresolved issues weaken the immune system or the website. Too many troubles can create a respiratory infection and even the tiniest illness can morph into a major problem if left unattended.

What to do? Call the doctor. Call the webmaster? I know the frustration of waiting days for a response. Remember the prescription, “Take two aspirin and go to bed?” I want that solution.

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