Trade Show Comments From the Peanut Gallery
September 21, 2008 by Mary Ellen
Trade Shows? You either love ‘em or hate ‘em. New Mexico’s largest networking event for business women, The Celebration of Excellent Women, now eight years strong, continues to grow and caused me to think about trade shows in general.
Once yearly for four hours women come and go, shop, talk, eat and meet and greet at an event emphasizing women-owned businesses. It’s an opportunity to connect with acquaintances, meet new people, and review products, services and organizations. I left with a strained voice, the result of talking over loud, live music. Note to organizers: set the speakers to project at an angle and turn down the volume.
Because the din was overwhelming, the audience couldn’t really hear the excellent women introductions. In 2007, a program insert summarized accomplishments of the eight honorees. That insert was unavailable in 2008 and I, for one, missed it.
Even schmooze events like “Celebration of Excellent Women” require preparation, care and organization to be successful. Most vendors at this show stood, greeting potential prospects (hugging them in many instances) and discussing business in an animated way. The atmosphere was charged, positive and friendly. Suggestions/comments:
- Promotion in a number of traditional publications touted the show. Around 505, for example, ran a promotional piece entitled “Make Networking Work for You,” which focused on show organizer Diane Furie. Promotion in new media seemed to be lacking. Next year, target some local blogs. Get more younger women involved.
- Include an online media room on the website and link to media coverage; use the site to showcase former “excellent women” and invite suggestions for future shows.
- Put more focus on the honorees. Include a summary of the “excellent women” in the goodie bag.
- Speaking of goodies, the bag contained numerous brochures, special coupons and pens. And the bag itself was sturdy and highly usable.
- At the event, two food tables seemed like a good idea; unfortunately, traffic flow didn’t agree. Some of the booths behind the spread were simply overlooked, another example of reality interfering with theory. (Incidentally, owners of the booths in the back were NOT happy; stand by for complaints.)
- The stage showcased prize drawings and recognitions, such as those for excellent women. The overly loud sound caused some distortion which was distracting.
- Even though this venue was larger than last year’s, it was still crowded. Someone referred to The Celebration as a “hug fest” and I’d have to agree.
- I loved seeing old friends, meeting new ones and connecting with causes and organizations that have fallen out of my current circle. What a fun time.
- The overall feel of the show was fun. Great job, ladies!
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