Continue Walking. Marketing is a Process
October 14, 2008 by Mary Ellen
Two weeks ago I reported walking my talk in the web arena. In spite of ongoing political strife, economic meltdown, and a host of client-driven deadlines, my migration from Blogger to WordPress continues and the commitment to rebuild my website remains intact. By the end of this week I anticipate a near-complete transition.
ProfitMeister 7.5 Blogged Rating
Meanwhile, my blog received a 7.5 recognition from Blogged.com. The ratings, according to the site are based on the following criteria: Frequency of Updates, Relevance of Content, Site Design, and Writing Style. Needless to say, I was pleased with the honor and horrified to have it arrive mere days after my decision to stop posting during the transition. Isn’t that just the way life goes?
During the 16 days since my last post I’ve been hesitant to give out my URL; I’ve avoided commenting on other blogs. I’ve winced when I heard of an Internet-related problem because I understand recovery from an Internet injury is difficult at best. So, my current resolve is similar to an athlete’s: train consistently.
Continue doing the things that work. Blog smarter, not harder.
Ultimately, any remodel involves considerable work. In the web world, I’ve been asked for new pdf’s, additional copies of pictures and revised versions of products. Bear with me. It’s a process.
Guerrilla Marketing’s Jay Conrad Levinson, says: “Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.”
Welcome to my world, the world of applied Internet Marketing. Suffice it to say my WordPress migration is just part of the process.
How will I celebrate? Creative writing coach Cynthia Morris of Original Impulse lists Celebration as one of the five steps to Completion. She maintains celebrations contribute to future completions and judging from her list of accomplishments it must be so. She asked me the celebrate question this week. I confess, I can’t even imagine.
I know that Marketing Troubleshooter Mary Schmidt recommends martinis; I read that in her Friday Martini Musings. Any other recommendations?
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To celebrate, make a list of the qualities and skills that you used to complete this project. Or, write a letter to yourself telling yourself how great you are and how proud you are of your efforts.
No need to booze it up or spend money to celebrate and acknowledge your efforts!