Slow Down. Quit Multi-tasking. Check the Detail.
March 23, 2009 by Mary Ellen
Tired of checklists, endless streams of email and voice messages never returned?
Frustrated with errors?
Stymied by employees/customers/people who just don’t “get it?”
Pause. Check your communication systems. Sometimes entrepreneurs move so fast they overlook seemingly obvious connections.
Employees have no knowledge of special offers.
A website with no auto-responders began promoting a subscription service; the initial rollout went to more than 1,000.
In order to meet a publication deadline, one author decided to skip the final proof. Now, Amazon reviews point out problems to the public.
Every business markets to five critical audiences:
- Stakeholders – those with a vested interest in the company: vendors, bankers, family, investors
- Employees – those who work for the company
- Customers – those who buy from the company
- Media- those who publicize the company, the industry or its stories
- General Public – those who may not yet know about the company
The average entrepreneur thinks in big pictures, not details. If that describes you, find someone to follow the checklist. Until you put that person in place, pause and check your communication systems.
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