Create Profitable Alliances to Prosper
April 28, 2009 by Mary Ellen
Many alliances today are being forged between individual entrepreneurs and small firms. In fact, the lack of bureaucracy within small business often lends itself to creation of one or more alliances. The opportunities, while always present, may be easily overlooked.
I recently spoke with an experienced care provider for seniors. In discussing a current contract she enthusiastically noted several opportunities:
- Vegetable gardens could provide fresh produce for residents
- Students of a nearby school might be interested in helping with the gardening project
- Nearby communities would welcome a bakery; the bakery could be easily run in conjunction with the kitchens at the facility
- The essentially rural area could support farmer’s market
- This provider saw possibilities all around her. There’s no doubt in my mind that she’ll form a profitable alliance to benefit her business.
In contrast, another business owner looked at the same situation and saw only problems; in less than a minute, the fault-finder brought up the following:
- Zoning could be trouble
- There was no budget for interns or additional help
- Why had no one else considered such a business previously
- Who would want to live in that community
Does your perspective color the opportunities with which you’re presented?
A successful alliance will create a sum greater than its individual parts. Stay alert for alliance opportunities. They might be closer than you think.
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Ah yes, the people who can suck the life out of an idea in five minutes.
There’s a huge difference between being realistic and chronically pessimistic. If you’re realistic, you look for ways to make the opportunity a reality – including how to anticipate the problems and prevent them wherever possible.
The idea killers would rather moan about how it’ll never work. Then, they wonder why they never seem to get work…