Tweeting? Book Outlines Twitter 101
June 13, 2009 by Mary Ellen
Twitter Power: How to Dominate Your Market One Tweet at a Time by Joel Comm wins my vote for social Twitter 101 training. I’ve been looking at resources to recommend for a continuing education class at UNM and reviewing them here. One of the best reads to date is Twitter Power.
Twitter beckons. The thought of being left behind worries. Comm manages to avoid the fear motivator and use instead the seduction of easy social media to sell his book. According to him, you need only 80 followers to join the top 10 percent of Twitter. (NOTE: I’m not there. I’m only at 45.)
Clear commentary and frequent examples make this an easy book to digest. The 30-day plan at the end of the book could lure you into the project by itself. (NOTE: Again, I’ve not begun the 30-day plan.) Comm sprinkles plenty of solid adivce and tips throughout.
Get directions on setting up your Twitter template, advice on which applications to use for consolidating your tweets, and suggestions on how to find followers, throughout the book. For example:
Don’t just say: “Heading to the library” or “About to take a nap.” Also say what you think about what you’re doing or explain why you’re doing it. That makes the tweet so much more interesting.The benefit of these kinds of tweets is that they let your followers follow you through the day. That’s the idea of Twitter. It’s a bit like reality TV, but you can choose from millions of lives to follow instead of the odd people the producers cram into the Big Brother house.
Just telling people exactly what you’re doing then can be interesting, but talking to your followers about what you’re doing is a little like stepping into the video booth and taking them into your confidence. It has a much more powerful binding effect…
Or, another suggestion:
If you are using Twitter to reinforce your personal brand, feel free to share your thoughts on anything that comes to mind. Tell people what you think of something that affects your industry. Tell them what you think of something that’s happening in the news. Tell them what you think of something someone else posted. Use tweets to tell people what you think about anything, and you’ll be putting your personality into timeline.
Twitter Power’s conversational style and “paint-by-numbers” approach attracts me. it’s impressive growth encourages me to get on board and make sure I can talk intelligently about it with my clients.
I liked Comm’s discussion of how to use Twitter to build your brand, or to build following for a particular project. In fact, I’m now contemplating that challenge.
Meanwhile, sign on and follow me. We’ll tweet together.
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