Website Marketing Opportunities and NOT
June 29, 2009 by Mary Ellen
“We’re going to switch our URL. I don’t like the name.” (NOTE to self on hearing this: Check the stats to see current traffic patterns and make a recommendation.)
“Nobody has really signed up for our forums; maybe we should cancel them.” (NOTE to self: review the topics and check what response they’ve had in other arenas.)
“My business is just too big for me to care about social media.” The sole proprietor said this without a trace of a smile. (NOTE to self: This sounds like wish.)
Unfortunately, on the web as in other arenas, focus can be a bit myopic:
What’s convenient for me?
How can I make my business run more smoothly?
What do I want?
What can I cross off my “to do” list today?
What sounds good now?
The norm:
Doing business on the fly
Moving fast
Over-commitment
Choosing the easy path
Following recommend of a friend
Content marketing, the art of attracting customers with quality information, means thinking about your customer, listening to your customer and planning to satisfy your customer. How will you fit that into your schedule?
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So, that begs the question to the SP, “Are you too big to fail?”
And – yes – people are STILL saying “I don’t have time to play on the computer.” Then wonder why they never get any business from their web site or half-hearted online marketing efforts. (“We spent ALL that money on a banner ad and got nothing.”)