Facebook Profile Generates Meaningful Connection
August 17, 2009 by Mary Ellen
9:10pm. Late by my standards. The cell rang. Unplugged. That was the name I’d given the weekend. The ring was insistent, strident, demanding. Reluctantly I reached for the phone and got the surprise of my life.
“I know it’s late,” Clare began. “I thought you might enjoy the replay of the Leonard Cohen concert on PBS this evening. It just started. I didn’t realize until I read your Facebook profile the other day that you were a fan.”
Thanks to her phone call, I enjoyed a great wrap up for my lazy, unplugged weekend.
As you complete your social media profile, you build connection opportunities with acquaintances and potential customers. Experts encourage you to be yourself. Words like transparency and authenticity pepper their recommendations. It sounds easy.
Ultimately, it’s not about you and your profile. Remember the old saying, “What’s in it for me?” How can you make someone else’s profile work for you?
Until Sunday’s call, I’d not given a lot of thought to my Facebook profile. Facebook simply required daily consideration because more people than ever before use it instead of email. The importance of considering information impact is now etched more clearly in my mind. Clare found something about me and used it to make my evening better.
Clare took the time to not only read my profile, but internalize the information and risk using it to make our connection even stronger. Eighteen hours later I’m amazed at my appreciation of such a special gesture.
No, I’m not suggesting that you call and suggest music programs for friends to watch. That would be too easy. Instead, look more carefully at the profiles of those with whom you connect. How can you make your connection stronger? What element from a contact’s Facebook profile would showcase your consideration?
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