Panel of Dogs Approves Pet Food
October 21, 2009 by Mary Ellen
Customer research has gone to the dogs. Literally.
Roby Wallace, former president of AIBA and co-owner of A & R Fresh Foods, manufacturers of Rawthentic, an all-natural fresh frozen dog food, game me the heads up on a podcast in which David Wolf, owner of SmallBizAmerica, interviewed Roby and Amy Budd, his partner.
“What are dogs saying about Rawthentic?”
Amy referred to a panel of dogs and dog interviews. For those of us who care (a lot) about pets, this is not news. We know pets communicate in a variety of ways.
As someone who has talked with Roby about marketing and planning for Rawthentic, it was fun to see connections to a Facebook fan page and Twitter now on the website.
My challenge to Roby and anyone else entering the world of social media: determine what you really want to do with your program. Then, assign someone in the company the responsibility for it.
Right now, Rawthentic’s fan page includes only its logo. Okay, I confess I fanned it anyway. Here are 10 suggestions (admittedly some of them a bit on the crazy side) for the fan page:
1. Put pictures of dog “interviews” on the site. (What an opportunity for caption creativity.)
2. Show your dogs (disclosure needed) eating Rawthentic.
3. Invite users to post their comments and pictures.
4. The notes page might contain articles from proud owners and long-time users of Rawthentic. Since the product was launched earlier this year, long-time might be 90-days. Remember, it’s relative.
5. Share testimonials on the wall. Start with the friends and family who’ve used the product. We want to know more.
6. Include a link to the SmallBizAmerica interview.
7. Include pictures of Roby and Amy, preferably with the dogs.
8. Start a new tradition with Rawthentic pet birthday parties. Show pictures of the events.
9. Since the list isn’t in the thousands yet, include every store – by city – that currently distributes the product.
10. Build a group…in a quick check I discovered more than 500 pet food groups on Facebook!
Given the influence of Facebook, more than 250 million users active within the past 30 days, it makes sense for Rawthentic to beef up its presence on this dominant social media site. Add useful content and go for it.
Related post: Can Social Media Generate Visibility and Sales for Your Company?
Can you top the paw of approval? What can you add to this list?
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