Comments on: Seminar Event Forces Attendees to Meet Vendors http://www.profitmeister.com/index.php/2009/10/seminar-event-forces-attendees-to-meet-vendors/?utm_source=rss&utm_medium=rss&utm_campaign=seminar-event-forces-attendees-to-meet-vendors Smart Marketing Strategies (D.I.Y.) Wed, 21 Dec 2011 15:21:22 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Dr G. http://www.profitmeister.com/index.php/2009/10/seminar-event-forces-attendees-to-meet-vendors/comment-page-1/#comment-702 Dr G. Thu, 12 Nov 2009 06:44:51 +0000 http://www.profitmeister.com/?p=1434#comment-702 The info presented shows me what not to do. So many people are rapt up into what they can squeeze customers for that they could care less in what their product/service means to others. As a nascent small business, sure I could prompt increase profit margins to make money, but I am more interested in investment. That takes relationships. I would prefer to cultivate them due to the nature of my business. It is my reality. The info presented shows me what not to do. So many people are rapt up into what they can squeeze customers for that they could care less in what their product/service means to others. As a nascent small business, sure I could prompt increase profit margins to make money, but I am more interested in investment. That takes relationships. I would prefer to cultivate them due to the nature of my business. It is my reality.

]]> By: Mary Schmidt http://www.profitmeister.com/index.php/2009/10/seminar-event-forces-attendees-to-meet-vendors/comment-page-1/#comment-685 Mary Schmidt Mon, 02 Nov 2009 16:01:38 +0000 http://www.profitmeister.com/?p=1434#comment-685 Please. shoot me now. This is the worst kind of marketing. “'We take two booth workers to every show; that way, if one is tied up the other can sign attendee cards.'” She also noted this tactic of forced booth visits has been growing in use." Ah, the sound and fury of "power networking." And, once again people confuse activity with results, noise with conversation. Certainly, they may (emphasis on "may") have the right people in the room - but did they actually connect? Did they follow up? (Seems they didn't.) Do they even know what the potential customer needs? Key word here is "force." If you're forcing people to do something, well, they may do it, but they don't necessarily want to...nor will they be sitting by the phone hoping for a call from Vendor #28 on the card. When I've attended events like this - I don't play. I visit the booths (if any) that actually interest me then hit the bar. After all, whatever they're offering, I can probably get someplace else (including one-on-one consulting - I've got a power poobah list already, which includes people like - well - you for sanity checks.) and I'm a little too old for scavenger hunts or speed dating. Please. shoot me now. This is the worst kind of marketing. “’We take two booth workers to every show; that way, if one is tied up the other can sign attendee cards.’” She also noted this tactic of forced booth visits has been growing in use.”

Ah, the sound and fury of “power networking.”

And, once again people confuse activity with results, noise with conversation. Certainly, they may (emphasis on “may”) have the right people in the room – but did they actually connect? Did they follow up? (Seems they didn’t.) Do they even know what the potential customer needs?

Key word here is “force.” If you’re forcing people to do something, well, they may do it, but they don’t necessarily want to…nor will they be sitting by the phone hoping for a call from Vendor #28 on the card. When I’ve attended events like this – I don’t play. I visit the booths (if any) that actually interest me then hit the bar. After all, whatever they’re offering, I can probably get someplace else (including one-on-one consulting – I’ve got a power poobah list already, which includes people like – well – you for sanity checks.) and I’m a little too old for scavenger hunts or speed dating.

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