Market through the Holidaze

November 23, 2009 by Mary Ellen

Officially, the Holidaze arrive on Thursday, Thanksgiving Day.

How do you plan to spend the last six weeks of the year? Here are some of our options:

Social: you flit from luncheon events to open house get-togethers to all-out parties
Pig-out: cram free sugar and alcohol into your mouth because ‘tis the season
Future-based: Slave over a 2010 marketing plan to get a jump start on the New Year?
Debriefing-type: Review 2009 to get the lessons and make a list of successes to-date so as to maximize 2010 efforts?
All of the above?

The invites already clutter my inbox and litter the desk. The temptation to relax and blow off those remaining days is strong.

“There’s not much left of this year; I’ll hit the ground running in January.”

If that’s so close to home you shudder, consider hard-hitting intentions like one of these:

Make an editorial calendar for 2010 and begin publishing one newsletter per quarter.
Review my website copy and revise to reflect new keywords and an overall up-leveling of my business.
Contact 15 “warm” prospects on/before the end of the year.
Survey current and past clients to discover areas of growth and opportunity for 2010.
Produce one new product to launch at/shortly after the first of the year.
Send a Thanksgiving letter to every person who’s done business with me in the past year.
Book three speaking engagements for first quarter.
Complete two new business proposals and get the appointment to present.

Thanks to those who shared their goals with me. I appreciate the inspiration for the rest of us.

What can you do in the time allotted?

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