Santa Creates Customer Touch Event for B2B
November 2, 2009 by Mary Ellen
You probably don’t readily associate Santa photos with an office furniture vendor. Neither did I until I got a well-done invitation encouraging me to bring children for a photo with (or without) Santa.
“Join us to kick off the holiday season with a thank you event for our wonderful clients!”
“Enjoy refreshments and crafts for the kids. Pets welcome.”
My customer loyalty antennae went up. This was a customer touch program, a proactive approach to get clients in the showroom.
Tasteful. Timely. Tempting.
When I called to RSVP I learned I’d get a disk with my picture. Cool. My 2009 Holiday cards are set. I look forward to the event.
So how can you make this kind of event work for your business? Incidentally, the sponsoring vendor absorbed the cost (photographer, disk) of this promotion.
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